Privacy Notice


Our Details

  • Emotie Technologies Ltd is located at Cranford House, 1 The Pavilions, Mobberley Road, Knutsford, Cheshire. WA16 8ZR
  • Company registration no. 10484267
  • ICO Registration:
  • Our Data Protection representative can be contacted by email at

This Notice

This privacy notice describes how we collect, use and store personal information about you during and after your business relationship with us, in accordance with the Data Protection Act 2018 (DPA 2018) and the UK General Data Protection Regulation (UK GDPR).

Emotie Technologies Ltd. is a data controller. This means that we are responsible for deciding how we hold and use and store personal information about you. We are required under the DPA 2018 / UK GDPR to notify you of the information contained in this privacy notice.

We may update this notice at any time. If relevant (and feasible), we will notify you.

It is important that you read this notice, together with any other privacy notices we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using your personal information.

Data Protection Principles

We will comply with all relevant data protection law (including the DPA 2018 / UK GDPR). This requires that the personal information we hold about you must be:

  1. Used lawfully, fairly and in a transparent way.
  2. Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
  3. Relevant to the purposes we have told you about and limited only to those purposes.
  4. Accurate and kept up to date.
  5. Kept only as long as necessary for the purposes we have told you about.
  6. Kept securely.
  7. We are accountable as a Controller for the principles and individual rights with respect to the processing we undertake.

The Kind of Information We Collect and Hold About You

Personal data, or personal information, means any information about an individual from which that person can be identified, whether directly or indirectly. It does not include data where an individual cannot be identified (anonymous data).

We collect personal data across the business:

  • For users, this is limited to full name, email address, postcode, your preferences and interests. In some instances, we will also collect information relevant to customer surveys.
  • If you are a supplier to our business, we will collect details your name and email address.

Personal data is collected primarily through enquiries from our website ( and via our app.

This personal data is shared with external organisations who support our business operation. These organisations include:

  • Digital Ocean Centre
  • Google Cloud

We have full server back-ups stored away from the main server.  The hosting management is protected by 2-factor authentication, while the server is only accessible via SSH key authentication – which has role-based access.

How we will use information about you

As a Data Controller:

We need all the categories of personal data detailed above to allow us to conduct our business operation.   Some of the grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

If you are a user, then we will need to process your data in line with our service offering and legal obligations. In some cases, we may use your personal information to pursue legitimate interests of our own or those of third parties, provided your interests and fundamental rights do not override those interests.

The situations in which we will process your personal information are listed below.

  • Administration of a contract we have entered with you and providing our products and services to you.
  • Business management and planning, including accounting and auditing. In these instances, we will share your personal data with our accountants and associated reporting platforms.
  • Planning for the on-boarding or termination of our contracting relationship.
  • Dealing with legal disputes involving you, or any disputes that may arise under the contract that we have with you or the way in which we provide our products and services to you
  • Use of your data for marketing purposes where we have a legitimate interest to do so – a Legitimate Interest Assessment (LIA) has been drafted for this .

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

  • We will retain details of business enquirers for a period of 18 , after which time it will be deleted. If you ask us to remove your data from this, we will do so immediately.
  • If you are an active client of the business, we will retain your details on file for a period of 3 years after the end of our business relationship to reflect our anti-money laundering and anti-fraud obligations.
  • We will retain information relating to invoicing for a period of 7 years, including the current accounting year to satisfy HMRC requirements.

Rights of Access, Correction, Erasure and Restriction

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Your Rights

Subject Access Request – this enables you to receive a copy of the personal information we hold about you. To action this request, please email the data protection contact:

We require a suitable form of identification and under normal circumstances, we will supply this to you within one calendar month of your request and of identification being received.

No fee is usually payable; however, we may apply an appropriate fee if the request is deemed to be excessive, or repetitive.

Request Correction

This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request Erasure

This enables you to delete or remove personal information when there is no good reason for us to continue processing it.

Object to Processing

In certain circumstances, you have the right to request we suspend the processing of your data.  Please contact us if you require more information on this.

Request the Transfer

You have the right to request the transfer of your personal data to a third party. Please contact us if you require more information on this.

Right to Withdraw Consent

Where we rely on consent to process your data, you have the right to withdraw this at any time, without giving reason. To withdraw your consent, please contact the data protection officer. Once received, we will not process your data for the reasons you have agreed to, unless we have another legal basis for doing so.

Right to complain

You have the right to complain at any time to the Information Commissioners’ Office (ICO) regarding data protection issues –

Please Note

We reserve the right to update this privacy notice at any time. If you have any questions about it, please contact us at

Last updated: May 2022.

Cookies and Other Information Collected

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Cookies – Necessary

The proper functioning of the Website requires a minimum set of cookies called Necessary Cookies. When you visit the site, you are asked to opt in to these cookies by accepting our Privacy Policy. These cookies may include (a) website delivery cookies, (b) website security cookies, (c) user account and user settings cookies, (d) content delivery cookies, and (e) scheduling and payments cookies. You can find a list of these cookies in the “Cookies Table” tab below.

Cookies – Non-Necessary

When you visit the site, you can choose to opt in to these cookies. These cookies help us understand how people are using our website, enabling us to improve our site and services. They include Google Analytics cookies.

Below you will find a table of “necessary” and “non-necessary” cookies used on this site, and an explanation of their use.

While non-necessary cookies are unessential, they do help us provide better service by understanding how users interact with the site, and we keep them to a very small set in order to do this efficiently.

If you have difficulty viewing this table, particularly if you are viewing the site on a mobile phone, please rotate your device or open/download the PDF version.

Table 1  – Cookies

_cfduidsession30 daysStatus: Necessary Cloudflare sets this cookie to identify trusted web traffic in order to enhance site security. Read more here
_gathird-party2 yearsStatus: Non-necessary Google Analytics sets this cookie to register a unique ID to generate data on visitor usage, if applicable. Read more here
_gatthird-party1 minuteStatus: Non-necessary Google Analytics sets this cookie to manage request rates to ensure efficient request processing, if applicable. Read more here
_gidthird-party24 hoursStatus: Non-necessary Google Analytics sets this cookie to registers a unique ID to generate data on visitor usage, if applicable. Read more here
autoptimize_feedpersistent1 yearStatus: Necessary The WordPress plugin Autoptimize sets this cookie to optimize the page speed and loading of the site. It does this by determining if the cache has been refreshed since the most recent visit, forcing the page to refresh and show the most recent version, if applicable. Read more about the plugin here
cookielawinfo-checkbox-necessarypersistent1 yearStatus: Necessary The WordPress plugin GDPR Cookie Consent sets this cookie to keep track of the site cookies the user has deemed necessary, if applicable. Read more about the plugin here
cookielawinfo-checkbox-non-necessarypersistent1 yearStatus: Necessary The WordPress plugin GDPR Cookie Consent sets this cookie to keep track of the site cookies the user has deemed unnecessary, if applicable. Read more about the plugin here
ucp_tabsStatus: Necessary The WordPress plugin Under Construction, which is used to display a site construction or maintenance banner and manage access to the site during these times, sets this cookie to show an under construction page to users, if applicable. Read more about the plugin here
viewed_cookie_policypersistent1 yearStatus: Necessary The WordPress plugin GDPR Cookie Consent sets this cookie to keep track of whether a user has accepted or reject the site cookie policy, if applicable. Read more about the plugin here
wp-youtube-lyte_feedpersistent1 yearStatus: Necessary The WordPress plugin YouTube Lyte sets this cookie to extract a video feed from YouTube to enable YouTube videos to be played on the site. In doing so, it not only loads YouTube videos faster, but it also eliminates the many third-party cookies that accompany regular YouTube video embeds. Read more about the plugin here

Information Collected Through Third-Party Services

1. Google Analytics

We measure visitors to our website using Google Analytics. Depending on cookie settings as explained above, this records what pages you view within our site, how you arrived at our site and some basic information about your computer. The information we collect from analytics helps us understand what parts of our sites are doing well, and which need changing. Like most websites, we use this information to improve our customer experience. Please see here how Google uses data. You can also opt out if you wish.

2. Newsletters and Mailing Lists

As part of the registration process for our monthly e-newsletter, we collect personal information including your first name, last name and email address. We use this information for several reasons: to tell you about posts, events and offers; to contact you if we need to obtain or provide additional information; to check our records are correct; and to check every now and then that you are satisfied with our site and services. We do not rent or trade email lists with other organisations and businesses.

We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. You can unsubscribe from our newsletter at any time by clicking the unsubscribe link at the bottom of our newsletter, or by emailing our data protection officer Prue Armstrong at

3. iThemes Media (Security)

The IP address of visitors, user ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the site from specific kinds of attacks. Examples of conditions when logging occurs include login attempts, log out requests, requests for suspicious URLs, changes to site content, and password updates. This information is retained for 60 days.

This site is scanned for potential malware and vulnerabilities by Sucuri’s SiteCheck. We do not send personal information to Sucuri; however, Sucuri could find personal information posted publicly (such as in comments) during their scan. For more details, please see Sucuri’s privacy policy.

This site is part of a network of sites that protect against distributed brute force attacks. To enable this protection, the IP address of visitors attempting to log into the site is shared with a service provided by For privacy policy details, please see the iThemes Privacy Policy.

Please note that iThemes security logs are retained for 60 days.

4. Kinsta & Google Platforms

All information collected directly by Emotie through the site and the site platform service provider Kinsta is stored in Google Cloud and Google Drive, and may be downloaded by approved agents to approved computers or devices. We take reasonable steps to protect your personal data when it is transferred to Kinsta, Google Cloud and Google Drive. Google participates in the EU-U.S. Privacy Shield arrangement. This means it safeguards your personal data appropriately.

We have strict security measures in place to try to protect your information and make sure that it is not lost, damaged or accessed by anyone who should not see it. Your data is transmitted securely over SSL and stored in Google Cloud or on approved computers or devices of agents of the company. To learn more about Google Cloud’s security measures, please visit

In the unlikely event of an unauthorized disclosure of your data we will notify you by email, and act in accordance with our legal requirements to resolve such disclosure and prevent any future unauthorized disclosure. Every user affected by the unauthorized disclosure will be notified by us.

5. Cloudflare

Cloudflare is a security, performance, and reliability company headquartered in the United States (US) that delivers a broad range of network services to businesses of all sizes and in all geographies. They help make them more secure, enhance the performance of their business-critical applications, and eliminate the cost and complexity of managing individual network hardware. Cloudflare’s Anycast network – which is powered by more than 200 Edge servers around the world, as described here – serves as the foundation on which Cloudlfare can rapidly develop and deploy products for its customers.

Cloudflare does not have access to or have any control of the data its customers choose to transmit, route, switch, and cache through the Cloudflare Anycast Network. In a limited number of cases, Cloudflare products can be used for storage of content. Regardless of what Cloudflare services they use, however, our customers are fully responsible for their own compliance with applicable law and their independent contractual arrangements in connection with the data they choose to transmit, route, switch, cache, or store through the Cloudflare Anycast Network.

The types of personal data Cloudflare processes on behalf of a customer depend on which Cloudflare services are implemented. The vast majority of data that transits Cloudflare’s network stays on Cloudflare’s Edge servers, while metadata about this activity is processed on behalf of our customers in our main data center in the United States.

Cloudflare maintains log data about events on its network. Some of this log data will include information about visitors to and/or authorized users of a customer’s domains, networks, websites, application programming interfaces (“APIs”), or application, including the Cloudflare product Cloudflare for Teams as may be applicable. This metadata contains extremely limited personal data, most often in the form of IP addresses. We process this type of information on behalf of our customers in our main data center in the U.S. for a limited period of time.

Read Cloudflare’s data processing FAQs here:

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Crown House, 27 Old Gloucester Street, London WC1N3AX.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

November 2017 Edited & customised by: Emotie Ltd. Emotie Ltd is registered at: Crown House, 27 Old Gloucester Street, London WC1N3AX. Company Registration number: 10484267

Privacy Policy

This privacy policy is for this website Emotie and served by Emotie and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

Cookie Policy

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

The cookies in use to deliver Google Analytics service are described in the table below.







Google Analytics

These cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page.

These cookies contain no personally identifiable information but they will use your computer’s IP address to know from where in the world you are accessing the Internet.

Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google’s behalf.


In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.

For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.

Disabling Cookies

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].

This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to unsubscribe will be detailed instead.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; or Kings Trains Models.)

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls.

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Resources & Further Information